Hogue Knives Rebrand

Hogue approached me for a full re-brand of their knife line.

The refresh was guided by an internal and consumer audit resulting in a new ID, copy writing, a brand book, catalogue, packaging and video content. Messaging focused on the high quality, US based manufacturing of the line.

The work included :

Strategy - Brand Positioning and Content

Design (visual identity, catalogues, print ads)

Copy Writing (catalogues, print ads, and video scripts)

Photography and Retouching (studio and location)

Video (studio and location)

Packaging (multiple products)